I drove to southern Iowa a few days ago to my new outreach clinic, which is about 70 miles (1 hour and 15 minutes drive) from Des Moines. After seeing all my patients there in the morning, I headed then to my other outreach clinic (still in southern Iowa) for the afternoon, which is about 30 minutes away from the first one. I visit these satellite clinics, outside of Des Moines, once every other month. (Most specialty clinics from bigger cities in Iowa reach out to many surrounding small towns to provide services.)
On the way to my afternoon clinic, since it was lunch time, I decided to get food. I passed a small rural town (estimated population: a couple of thousand people) and searched for a place to eat. I looked for something familiar and a restaurant that I knew would be accepting credit card, as I had only a few dollars in cash. Come to think of it, I rarely carry more than $20 in my wallet, as I exist by the swipe of the card.
I saw a Subway franchise restaurant and stopped there for lunch. The place is quite small and I thought to myself, since it was a small town, it must be a “slow” place. I wondered how can this franchise survive in this “remote” place. Sure enough, when I entered, there was no body sitting in the tables, though there were 2 people in the counter placing their order to-go, ahead of me. That would be OK, I would be eating in my lonesome, but at least a quiet meal.
After I got my order, I sat by the window in an empty restaurant all by myself. However, I soon observed that one after another, cars started pulling up in the parking lot. A wave of people came trickling in non-stop. In a short period of time, the restaurant was bustling and full of people, and I felt like I was in a crowded downtown joint. Must be a popular place to eat. What did they do, invite the whole community for a lunch party?
As I left the place, there were several people seated in the tables, and there were 42 people (yes, I counted them!) in line, waiting to make their order. A “slow” place huh?
How many times do we quickly form our opinion and judgement on many things, just based on our first impression? And many times it turns out to be wrong.